Tour of Britain cycle race is coming to the Cotswolds!

Release date: 27 April 2017

Officials at Cotswolds Tourism and Cotswold District Council are celebrating the news that the penultimate stage of the televised OVO Energy Tour of Britain on Saturday 9 September will include several Cotswold locations. This should provide a significant boost for the local tourism sector as crowds flock to see more than 120 professional cyclists, including the world’s elite, vying to win the British crown.

The full tour route was announced on 25 April and organisers confirmed that stage seven of Britain’s premier road cycling event will start in Hemel Hempstead and traverse Buckinghamshire before entering the Cotswolds via Charlbury and Shipton Under Wychwood and continuing to Bourton-on-the-Water before turning up the Fosse Way to Moreton-in-Marsh. Riders will then turn towards Winchcombe and Cleeve Hill before finishing on the Promenade in Cheltenham town centre.

Andy Sanders from Cotswolds Tourism Partnership was very pleased when the news was announced:  “The Cotswolds is a superb place for visitors and cyclists of all abilities, offering wonderful countryside, attractions and plenty of cafes and pubs for refreshment.  The towns and picturesque villages along the route will be excited to welcome the race and we know it will generate lots of interest in cycling now and into the future. We are hoping that businesses and communities will engage in the event and it will showcase all the area has to offer”.

Cotswold District Council announced in January that they were supporting the bid to bring the leg to the area and contributed £10,000 to the bid.  CDC Tourism Manager, Sally Graff, was naturally delighted when the details of stage seven were announced:

“Many local residents will be thrilled to see world-class cyclists up close. Additionally, being part of the event should attract a lot of visitors who have not previously sampled the hospitality and attractions of the Cotswolds, and we will be in touch with businesses to make the most of this opportunity.

“We already know that cycling and exploring the outdoors is a great leisure activity for the whole family and also brings many health benefits.  With this in mind, CDC’s Leisure and Communities service will be supporting the Tourism Team’s efforts to raise the profile of cycling and sports events in the Cotswolds.”

Commenting on Stage Seven, OVO Energy Tour of Britain Race Director Mick Bennett added:

“The OVO Energy Tour of Britain has passed through Gloucestershire and the Cotswolds on a number of occasions, but this will be the first stage to finish in the area.  The race will showcase the area’s beautiful scenery before finishing in the centre of the spa town of Cheltenham.”

To ensure that businesses, local communities and organisations on the route can learn more about how they can get involved, there will be two meetings in May.

Please email  if you are interested in learning more.



The race is a major cycling event for the UK. It also has the potential to draw a large number of visitors and spectators, bringing considerable economic boost, increased overnight stays and provides the opportunity to showcase the Cotswolds. For example, in 2013 the Sidmouth to Dartmoor stage attracted 188,000 day visitors and 62,000 overnight visitors.

About Cotswolds Tourism

Cotswolds Tourism is the official Destination Management Organisation promoting and marketing tourism across the Cotswolds. Cotswolds Tourism is a partnership of tourism businesses, supported by local authorities of Cheltenham Borough Council, Cotswold District Council, Stroud District Council, Tewkesbury Borough Council, West Oxfordshire District Council and the Cotswolds Conservation Board.  Cotswolds Tourism’s priority is to grow the area’s Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. 

For more information or telephone 01285 623050

About OVO Energy The Tour of Britain

OVO Energy, the UK’s top rated independent energy supplier was recently announced as the title sponsor of the Tour of Britain.

Re-launched in 2004 after a five year absence from the calendar, the OVO Energy Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep.  The OVO Energy Tour of Britain is the UK’s highest ranked professional stage race and the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group.

Ranked at the 2.HC level by the UCI, the OVO Energy Tour of Britain attracts the world’s top cyclists, including Olympic and World Champions and Tour de France stage winners, to compete on British roads each September, with three-hours of live coverage a day on ITV4.

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017.

The official hashtag is now #OVOToB

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Cotswold District Council
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