Bourton-on-the-Water gears up for Tour of Britain sprint stage

Release date: 26 June 2017

There’s only 75 days to go until the start of the OVO Energy Tour of Britain, and councillors and businesses in Bourton-on-the-Water have recently learned that their community will host an Eisberg sprint stage of the event on Saturday 9 September.

On that day, stage seven of Britain’s premier road cycling event will start in Hemel Hempstead and traverse Buckinghamshire before entering the Cotswolds via Charlbury and Shipton Under Wychwood; it will continue to Bourton-on-the-Water before heading up the Fosse Way to Moreton-in-Marsh. Riders will then turn towards Winchcombe and Cleeve Hill before finishing on the Promenade in Cheltenham town centre.

With just over two and a half months to go, communities throughout the county are generating a buzz to show their support for this special event.  In Bourton, the great news about hosting an Eisberg sprint stage is just sinking in, and excitement reached fever pitch when professional riders Rob Partridge and James Lowsley-Williams from the Bike Channel Canyon team visited The Cotswold School on 20 June to meet some of the students.  Aside from sharing experiences about their careers as top athletes, Rob, James and various students also took part in a film promoting the Cotswolds and the Tour of Britain.

Will Morgan, Principal at The Cotswold School, commented:

“This is a wonderful opportunity to see world class sport in the Cotswolds – one which will inspire many of our youngsters, from the many who participate for fun to elite athletes we have at the School. Ultimately, it brings the community together."

His thoughts were echoed by former professional rider and Bourton resident Sharon Laws who also attended the launch, and added:

“I am thrilled that Bourton-on-the-Water is hosting a sprint stage of the men's Tour of Britain. I won the Queen of the Mountains Jersey at the inaugural Women's Tour in 2014 (the female equivalent of the men's Tour of Britain) and the race atmosphere and support of the British public made it one of my career highlights. I hope the race will inspire local cyclists of all age groups and encourage more people to get on bikes and explore the beautiful Cotswolds.”

Cotswold District Council announced in January that they were supporting the bid to bring the leg to the area and contributed £10,000 to the bid. Cllr Len Wilkins, CDC Ward Member for Bourton, said:

“Unlike many other sports, cycling is accessible to everybody, and this sprint stage of the Tour of Britain offers a rare opportunity for people in the Bourton area to see top class athletes on their doorstep.

“Cycling provides a great way to be physically active and we hope the OVO Energy Tour of Britain will inspire many more residents to get on their bikes and help to make Gloucestershire England’s most active county”

Debbie Payne, Chair of the Bourton Chamber of Commerce was equally enthusiastic:

“We are encouraging local businesses to make the most of this opportunity and find a wide range of ways to promote Bourton - and I am sure that 9 September will be a great success."

If any business has ideas for promoting the event, or would like more information, please contact Carol Teece at Duttons or email”



The race is a major cycling event in the UK. It also has the potential to draw a large number of visitors and spectators, bringing a considerable economic boost, increased overnight stays and a great opportunity to showcase the Cotswolds generally. As an example, in 2013 the Sidmouth to Dartmoor stage attracted 188,000 day visitors and 62,000 overnight visitors.

About Cotswolds Tourism

Cotswolds Tourism is the official Destination Management Organisation promoting and marketing tourism across the Cotswolds. Cotswolds Tourism is a partnership of tourism businesses, supported by local authorities of Cheltenham Borough Council, Cotswold District Council, Stroud District Council, Tewkesbury Borough Council, West Oxfordshire District Council and the Cotswolds Conservation Board.  Cotswolds Tourism’s priority is to grow the area’s Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. 

For more information go to or telephone 01285 623050

About OVO Energy The Tour of Britain

OVO Energy, the UK’s top rated independent energy supplier was recently announced as the title sponsor of the Tour of Britain.

Re-launched in 2004 after a five year absence from the calendar, the OVO Energy Tour of Britain is British Cycling’s premier road cycling event giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep.  The OVO Energy Tour of Britain is the UK’s highest ranked professional stage race and the country’s largest free-to-watch sporting event, organised annually by SweetSpot Group.

Ranked at the 2.HC level by the UCI, the OVO Energy Tour of Britain attracts the world’s top cyclists, including Olympic and World Champions and Tour de France stage winners, to compete on British roads each September, with three-hours of live coverage a day on ITV4.

The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their door step, taking place between Sunday 3 and Sunday 10 September 2017.

The official hashtag is now #OVOToB

James Lowsley-Williams is a local professional rider based in Tetbury. James and his team (Bike Channel Canyon) are keen to support the legacy of cycling in The Cotswolds.  For more information see  

Sharon Laws, a former professional cyclist, is a former Olympian and National Road Race Champion and is also inspiring future cyclists in the Gloucestershire area .

Cotswold School

The Cotswold School, based in Bourton-on-the-Water, Gloucestershire, is a highly popular, happy and successful 11-18 Academy school set in beautiful, rural surroundings between Cheltenham and Oxford. The School has an incredible group of staff who go that extra mile to provide the pupils with an outstanding education. The values of friendship and knowledge underpin all our activities across a broad spectrum of subjects and extra-curriculum offerings – ‘the pursuit of academic excellence and individual achievement within a caring community’.  

  • Ofsted Outstanding School 2014/2015
  • The Sunday Times Comprehensive School of the Year 2015-2016 based on A*/A grades at GCSE and A*-B grades at A Level
  • 15 students have received Oxbridge offers in the past 3 years
  • New, flagship Sixth Form Centre opening autumn 2017
  • The Cotswold School is a National Teaching School designated by National College for Teaching & Leadership

Cotswold District Council
Trinity Road