Uncover the Cotswolds launches – 21 March 2019

Release date: 20 March 2019

Photo shows Brockworth Court

More than nine months after work began, Cotswolds Tourism will this Thursday unveil a brand new suite of immersive experiences and itineraries for the travel trade.

The experiences are part of ‘Uncover the Cotswolds’ a project showcasing new and unique activities in less well-known parts of the Cotswolds, Forest of Dean, Wye Valley and Bath. 

Following a hugely successful mission at the ITB Berlin meeting, travel trade operators from across Europe, members of the tourism industry and those involved in the project locally have all been invited to celebrate the launch of the project and preview of the new website www.cotswolds.com/trade at a special event on Thursday 21 March from 5 to 7pm.

The launch event will take place at one of the new experiences uncovered during the project,  Brockworth Court near Cheltenham – an atmospheric and part-timbered house dating from the 1290’s and visited by Henry VIII and Anne Boleyn in 1535. 

Uncover the Cotswolds was made possible thanks to funding from the Discover England Fund, and is one of a number of projects to benefit from Year 3 funding of the UK Government’s £40 million Discover England Fund. The Fund is administered by VisitEngland and involves a programme of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. Uncover The Cotswolds is initially aimed at the Italian, Spanish and Nordic markets with visitors encouraged to visit at any time of the year. 

Cotswolds Tourism are thrilled to have been given a unique chance to showcase new activities across a wider area, many of which are in places that consumers and the travel trade may not have heard of.   The experiences include exclusive behind-the-scenes access to hidden attractions, and hearing stories from the people living and working in the Cotswolds.  It highlights the wealth of incredible things to do, places to go and food and drink in an area known throughout the world for breathtakingly beautiful towns, villages and countryside.

Uncover The Cotswolds is an exciting way to offer unforgettable products to travel trade customers and consumers.  The new travel trade website, will feature a wealth of information and immersive new experiences and content will continue to be built up over the coming months supported by the local destination organisations.

Further focus will be given to the project as part of English Tourism week when MP’s from the area have been invited to visit one of their local experiences on 5 April.



About the Discover England Fund

  • In November 2015, the Government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The Fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes; including integrated transport solutions to provide an end-to-end customer experience.
  • The Fund supports the growth of one of England’s most successful export industries, inbound tourism. Tourism is an industry that delivers jobs and economic growth across the English regions – contributing some £106bn each year to the economy and supporting 2.6 million jobs.
  • The Fund supported a number of pilot projects in year one (2016/17) that tested product development approaches.  In years two and three, 2017-19, the fund will support:  a number of large-scale collaborative projects to be delivered over the two year period 2017-2019 that will create a step-change in bookable English tourism product for international consmaller funding pots for new one year pilot projects;  and continuation funding for existing projects that demonstrated early learning. 

About Cotswolds Tourism

Cotswolds Tourism is the official Destination Management Organisation promoting and marketing tourism across the Cotswolds. A public-private sector partnership, the aim is to grow the Cotswolds visitor economy by raising awareness about the destination and generating increased visitor spend.

Cotswolds Tourism is a partnership of tourism businesses, supported by the local authorities of Cheltenham, Cotswold, Stroud, Tewkesbury and West Oxfordshire and the Cotswolds Conservation Board. 

About Wye Valley and Forest of Dean Tourism

Wye Valley and Forest of Dean Tourism (WVFDT) was formed in 2006 and is the official Destination Management Organisation representing the interests of 300 members.

Managed by a 10-strong voluntary board, supported by professional advisors, the Forestry Commission and the AONB, it is funded by member subscriptions, the Forest of Dean District Council, Monmouthshire Council (via VisitWales), the Forestry Commission, and grant funding for specific projects.

Tourism in the Forest of Dean and Monmouthshire contributes significantly to the local economies.  WVFDT members include tourist attractions, accommodation providers, outdoor activities, food producers, events and services.www.wyedeantourism.co.uk  or contact info@wyedeantourism.co.uk  

To find out more about the Uncover the Cotswolds project see www.cotswolds.com/uncoverthecotswolds

For press enquiries please contact Cotswolds Tourism Sally Graff / Chris Jackson via 01285 623000 email cotswoldstourism@cotswold.gov.uk


Cotswold District Council
Trinity Road