Summer events will honour memory of local cycling Olympian Sharon Laws

Release date: 21 May 2018

Cotswolds Tourism is highlighting two cycling events - which will take place on 7 July and 16 June – to honour the memory of Sharon Laws, the Olympic cycling champion who died last year at the age of 43 following a battle with cancer.

Sharon, who was based in Bourton-on-the-Water, did a lot to raise the profile of cycling in the Cotswolds, including assistance in promoting the local leg of last year’s OVO Energy Tour of Britain.  Before she rose to fame she attended The Cotswold School in Bourton and established close links with them to boost the appeal of cycling.  As a result, the school is now organising the Sharon Laws Sportive in association with British Cycling.  The 43 mile route (one mile for every year of Sharon’s life) will take place on Saturday 7 July, starting and ending in Bourton, and visiting The Rissingtons, Bledington, Shipton-under-Wychwood, Burford, Windrush and Sherborne.  A shorter loop will also be available for children and families.  Visit  to participate; proceeds will be divided equally between Jo’s Cervical Cancer Trust -  - and The Cotswold School.

Principal of Cotswold School, Will Morgan, looks forward to the 7 July event:

“Sharon was a lovely lady, a fantastic cyclist and good friend of the School. We are delighted to be holding this event, in our 30th year, but we hope to hold it as an annual event, as a long-lasting tribute to Sharon.”

Cotswold District Council’s Cabinet Member for Tourism, Cllr Chris Hancock, adds:

 “Sharon played a huge part in the success of the Cotswolds leg of the OVO Energy Tour of Britain last year and clearly inspired many youngsters to get involved in cycling.  As a tribute to her, It is with great pleasure we can announce that Sharon’s Mum Joy Laws will unveil a plaque at Bourton’s Everyone Active Leisure Centre on the morning of the Sportive. Bourton-on-the-Water Parish Council, in liaison with Joy, have arranged for this lasting tribute to Sharon. In addition, Cotswold District Council will arrange for two of Sharon’s signed shirts to be framed to mark her achievements. The unveiling will take place in the lobby of the Leisure Centre (which is next to The Cotswold School) at 10 am on Saturday 7 July.”

Additionally, stage four of the Women’s Tour of Britain touches the Cotswolds area on 16 June, and this will be dedicated to the memory of Sharon Laws.  The 16 June stage, which is being organised by Worcester & Wychavon Councils, will pass close to Mickleton, Chipping Campden, Broadway and Snowshill, and spectators will be very welcome to cheer on the riders.

Mick Bennett, the Women’s Tour of Britain race director, said:

“It will be a tremendously picturesque route taking us near Broadway and Snowshill on the northern edge of the Cotswolds.  These were roads that would have been familiar with our former Queen of the Mountains Sharon Laws, who lived and trained in the area.  Like everyone we were deeply saddened by the loss of Sharon in December last year.  She lit up the first two editions of the race and returned in 2017 to add her expert analysis to the ITV4 commentary, and we would like to dedicate this stage to her.”

More details are available at

Finally, another opportunity awaits those that enjoy getting on their bikes and cycling, when Rise Above, the official sportive of Mark Cavendish, will come to the area on Sunday 5 August with three new and exciting routes around Cheltenham and the Cotswolds Area of Natural Beauty.

The event will provide a rigorous test for all riders, similar to those challenges professional riders face every time they race. Mark Cavendish will once again be the official starter, before taking to the roads to complete one of the rides that he has helped create. 

The three circular routes on offer are:

  • Enthusiast – 50 kilometres with 697m elevation gain
  • Purist – 105km with 1,388m of elevation gain
  • Extremist – 153km with 1,845m of elevation gain

This year’s ‘Rise Above Sportive route starts and finishes at Cheltenham Racecourse, and all three routes will tackle the arduous Cleeve Hill, which featured in last year’s OVO Energy Tour of Britain race, and features sections that reach a 25 per cent gradient.

Riders who sign up for the two longer distances will also test themselves on the energy-sapping Snowshill climb, a three-kilometre ascent that gradually increases in severity, which will be a part of the OVO Energy Women’s Tour in June, as well as having previously featured in the men’s Tour.

Places for the 2018 Sportive are now on general sale via the Rise Above Sportive website Entries cost £45, with British Cycling members enjoying a 20% discount on entry until the end of June, while previous entrants to the sportive have also received a 20% off discount to welcome them back.



Sharon Laws 

Born in 1974, Sharon Laws, a former pupil of The Cotswold School, was a British professional cyclist who only turned professional at the age of 33, having previously competed in adventure racing and endurance-mountain biking.  She began riding on the road to train and it was at this time she was noticed and her ability confirmed. She quickly became part of the 2008 Summer Olympics cycling team in Beijing and also in 2008 she won the British National Time Trial Championships.

Other accreditations included:

  • Winning the Women’s 2012 Momentum 94.7 Cycle Challenge
  • Winning the 2012 British National Road Race Championships
  • Part of the Podium Ambition Pro Cycling’s squad for the 2016 season
  • Part of the ITV4 commentary team for the channel’s coverage of the 2017 Women’s Tour
  • Holding a MSc in Conservation and working as an environmental consultant to organisations including the British Government, the United Nations and for mining company Rio Tinto in Australia  

In late 2016, Sharon was diagnosed with cervical cancer and from there underwent a year-long battle with the disease. She died on 16December 2017.

The Sharon Laws Sportive

      Saturday 7 July 2018, (Sharon’s birthday)

      A shorter loop for children and families of 14.3 miles at £5.00 pp

      The 43-mile Sharon Laws tribute route at £20.00 pp

      The longer ‘challenge’ route at 70-miles is £30.00 pp

      The route will leave from The Cotswold School in Bourton-on-the-Water. Please visit for more information

About Cotswolds Tourism

Cotswolds Tourism is the official Destination Management Organisation promoting and marketing tourism across the Cotswolds.   A public-private sector partnership, the aim is to grow the Cotswolds visitor economy by raising awareness about the destination and generating additional tourism visits and spend.

Cotswolds Tourism is a partnership of tourism businesses, supported by local authorities of Cheltenham Borough Council, Cotswold District Council, Stroud District Council, Tewkesbury Borough Council, West Oxfordshire District Council and the Cotswolds Conservation Board.  Cotswolds Tourism’s priority is to grow the area’s Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend.

Contact Sally Graff/Chris Jackson Tel 01285 623000

Cotswold District Council
Trinity Road