Far East Media delegation samples Cotswolds hospitality

Release date: 11 October 2017

Yesterday Visit Britain and Visit England launched its annual review of 2016/2017 focussing on the importance of tourism and tourists from the Far East, who are flocking to the Cotswolds in record numbers.  This trend is certain to gather even more pace following a visit to the area by media representatives who cover  Hong Kong, China and Singapore.

Representatives from Cotswolds Tourism, VisitBritain, and the Foreign and Commonwealth, hosted six journalists from the Far East who are collectively followed by over 3 million people.  The delegation arrived in the Cotswolds on 4 October and spent three days touring the area and enjoying the sights and tastes of the region.

Their visit to the Cotswolds began in the cookery school at Thyme followed by a delicious light lunch in the Firehouse at Upton Smokery, and then Adam Henson led a memorable tour of his Cotswold Farm Park in the afternoon.  They rounded off the day with a sumptuous evening meal and overnight stay at the historic Lygon Arms at Broadway, where they also sampled local products from Cotswold Distillery and Woodchester Valley Vineyard Wines.

The following day began with the journalists touring the famous Hook Norton Brewery at Hook Norton where they learned about the firm’s beer making processes and also enjoyed a brief tasting session.  Lunch at the Three Ways House Pudding Club near Chipping Campden was next on the agenda with the delegation ensuring that they left enough room for some serious dessert tasting!  Next stop was an afternoon ‘foodie’ adventure with Cotswold Foodie Tours taking the guests on a walking tour of Stow-on-the-Wold. This featured local produce from artisan food makers and merchants, including Huffkins Bakery, the Cotswold Chocolate company and Hampton Fine Foods. Dinner at the magnificent Lords of the Manor Hotel in Upper Slaughter was a fitting end to a day filled with gastronomic pleasures.

After another overnight stay at the Lygon Arms, the journalists rounded off their visit with a trip to the award-winning farmshop at Gloucester Services on the M5.  They met more suppliers, including Cotswold Gold and The Artisan Kitchen, before tucking into a superb lunch in the kitchen area prior to a return to the Far East via London.

Speaking on behalf of the delegation, Rachel Duffell - a media representative from Hong Kong, - was very enthusiastic about their Cotswolds experience:

“The area has so much to offer that it is tough to choose just one highlight. The combination of history with the dynamic artisanship, tourism and hospitality happening today is hugely exciting. There's a real sense of treasuring the past but of also raising the bar for the future.  Adam Henson's Cotswold Farm Park is reflective of this and was a standout attraction, showing how the Cotswolds has developed over time, yet with a firm eye on protecting it for future generations.”

These sentiments were echoed by Graeme Nesbitt, General Manager of the Lygon Arms Hotel, who added:

“We were delighted to host and be part of the Cotswold Tourism and Visit Britain press visit. Having just gone through a major refurbishment and very recently introduced two new restaurant concepts, it was perfect timing for us here to welcome media guests from the Far East who specialise in luxury food and wine offerings. Dinner at the Lygon consisted of a seven course tasting menu, which allowed our chef and his brigade to demonstrate their skills and showcase the vast array of world class produce available in and around The Cotswolds, all of which was extremely well received.”



About Cotswolds Tourism

Cotswolds Tourism is the official Destination Management Organisation promoting and marketing tourism across the Cotswolds. Cotswolds Tourism is a partnership of tourism businesses, supported by local authorities of Cheltenham Borough Council, Cotswold District Council, Stroud District Council, Tewkesbury Borough Council, West Oxfordshire District Council and the Cotswolds Conservation Board.  Cotswolds Tourism’s priority is to grow the area’s Visitor Economy by raising awareness of the destination and generating additional tourism visits and spend. 

For more information  www.cotswolds.com  or telephone 01285 623050

For more information about Visit Britain/Visit England please see




Cotswold District Council
Trinity Road